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For independent FEX agents

High-intent leads.At true cost.

The complete system built for final expense agents who want consistent $20K–$50K months, launched in a few clicks.

  • You own the ad account
  • Leads at cost
  • No lock-in

The tell

Writing under a month in AP?

That’s usually a lead-flow problem, not a sales problem. Most agents at this level already know how to close. They just run out of good conversations before the month is over.

The opportunity

The demand isalready there.

Demand was never the problem, reaching it is. Half of America is underinsured, and the agents who win aren’t the best closers, they just never run out of high-intent people to talk to.

51%

of U.S. adults own life insurance today, so nearly half go without.

100M+

American adults say they need life insurance, or more than they carry.

108K

life insurance agents nationwide, most still fighting over the same rented lists.

Sources: LIMRA 2025 Insurance Barometer Study; U.S. agent counts vary by source.

At true cost

Your leads,not a markup.

Lead vendors buy a lead and resell it to you with their margin stacked on top. Run the ads on your own account and you pay the ad platform directly, at true cost, with nothing added.

Cost per lead

You

ad spend, at true cost

$8

Typical lead vendor

exclusive lead, marked up

$22.50

Illustrative. Vendor price reflects industry-typical exclusive final expense lead pricing; your actual cost per lead depends on your campaign.

Also yours: your own CRM, proven ad templates and creative, a one-click launch system, and a built-in power dialer (add-on).

The problem

Bought leadsare a rental.

You pay a vendor for a lead, then they sell that same person to a handful of other agents. You all call at once, most go nowhere, and next week you buy again. Stop paying, and you have nothing to show for it.

4–8×

Every “exclusive” lead gets resold to four to eight other agents all calling the same phone number.

$0

What rented leads are worth the day you stop paying. No audience, no data, no asset.

100%

Of the leads, the data, and the audience stay yours on a system you own outright.

Figures are industry-typical and illustrative, not a guarantee of results.

How it works

Up and runningin about a week.

  1. 01

    Get your own CRM.

    We hand you your own CRM, built from our proven template and ready to capture, organize, and dial your leads. Set up in your name from day one.

  2. 02

    Launch your ads in a few clicks.

    From one simple dashboard you set your budget, targeting, and the questions your leads answer, then launch our proven ad templates onto your own account. No ad manager, no guesswork.

  3. 03

    Leads come in. You close.

    New leads land in your CRM the moment they come in, and you spend your time on the ones ready to talk.

Questions

Before you apply.

Now onboarding new agents

Build your ownlead machine.

First month 50% off. Limited spots this month.

We take on a limited number of agents each month so every system gets built right. Apply below and pick a time for your onboarding call. No payment to apply.

No payment to apply. Submit and you’ll pick a time for your onboarding call. You fund your own ad spend; we build and run the system.